BRANDED ENTERTAINMENT

SCRIPTED WEB-NOVELLA

Connect your customers to your brand with a relatable experience. As VP of Branded Content & Programming for Meredith Video Studios, I created "Madres y Comadres", a Latino back-to-school video campaign for Kmart. In addition to the scripted content, we profiled and celebrated real Latina moms.

INFLUENCER MARKETING

You can reach a big audience without an expensive Super Bowl commercial by turning to influencer marketing and social-first content. Rather than spending money on advertising during the big game, Hidden Valley Ranch brought me in to develop this high-energy and creative music video. The three-way partnership between Show Doctor, SheKnows, and The Holderness Family is the proof of my consultancy.

BRANDED LIFESTYLE

Whether you offer a product or a service, it also comes with a lifestyle. That's certainly the case for WomensForum.com which combined the best of content and shopper marketing. Through the company's in house studio, "The Battery", which I designed, we created Boomtown, a lifestyle series for Depend, targeting mature women.

ORGANIC INTEGRATION

You can balance viewer value with brand value and still maintain a show's integrity. Check out Crack The Code, a great example of the work I did for Fox Television Station's EVP Programming and Development who hired me to develop and sell paid-integration for Dish Nation.

NO IDEA IS TOO CRAZY

You can never go wrong with an adorable dog! During my time at Meredith, I worked with Mohawk Flooring to create "Make Room For Mo." We adopted a dog and made him a "canine correspondent" of The Better Show to demonstrate how Mohawk is the best carpet for pet owners.

BRANDED REALITY

Better Homes & Garden Real Estate wanted to target first-time home owners for brokers across the country. Hence, Home First Home was born. I mirrored this branded concept off one of my favorite HGTV shows.

BRANDED IMPROV

Comedy sells. So I sold Kmart on "Santa School," an out-of-the-box concept starring improv comedians.

HYPER-LOCAL CONTENT MARKETING

Local businesses are experts in their community, but it's not always easy for people to find you. Unzipped is a branded content series that figuratively "unzips" targeted zip codes.

CONTENT & BRAND STRATEGY