CONTENT & BRAND STRATEGY
NEWS INNOVATION
SOCIAL-FIRST STRATEGY
Here's one of the many explainers we produced at Straight Arrow News, which I built from the ground up as Head of Content.
TRANSFORMING TALENT
At TEGNA, I preached a paradigm shift from TV to Digital, turning Talent into Influencers with authenticity, personality, and credibility.
IT'S ALL ABOUT "THE WHY"
Connect The Dots: A mulit-channel explainer that was replicated across the country.
MOBILE FIRST
Vertical videos are the way to go, hands down. Not only can you optimize them for Instagram and TikTok, but they can also work for you on live TV, Facebook, and Twitter with a 16:9 template. At Straight Arrow News, I hired this reporter right off YouTube and gave him his first job. He has become a social media superhero.
Real Time Social
One of my all-time favorite reporters. Hannah and I worked on a social-first strategy where she would engage viewers before, during, and after her morning live shots.
SNACKABLE NEWS
As Director of Morning Content at TEGNA, I created a series of snackable franchises that are equally effective across all screens.
Brands never sign off
Developed an #IAM (STILL) UP interactive Facebook Live. This after-show experience helped build WFAA's "#IAMUP" into one of the top morning shows in America.
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